Website SEO Promotion With Semalt

(on the case of one campaign conducted by Semalt specialists)


Not long ago, the World Wide Web was just a convenient place to find information. Print publications, radio stations, and television networks have all lost their former influence to the web. While, there are still individuals who read newspapers, listen to radio stations, and watch television, they have lost their marketing edge. Now, the web is the strongest marketing tool a company can optimize to develop a successful business.

A New Era Has Arrived

More and more individuals are searching the web. People can now use the internet to watch videos, read the news, and even shop. Through online store fronts consumers can easily wander through an online shop, look at products, and ask customer service representatives about a given item. Due to current technological advances, response times about product enquiries are almost instant. As more consumers utilize the web for their shopping needs, it is beneficial for site owners to know how to optimize their landing page to easily connect with perspective buyers.  

Through web promotion tools virtual stores can easily connect with those who are looking for goods and services. At Semalt we can help optimize your website to increase your daily visitors, connect with potential buyers, and compete with rival webpages and stores. 


Virtual real estate

In the traditional retail environment location matters, as the saying goes “location, location, location”. A store located in a trendy part of town gives off a good first impression to consumers before they even enter the store. If it’s located on a street with several shops, restaurants, and a steady flow of shoppers and tourist is it will have a greater chance at being successful. The same applies to online websites and store fronts. By being in the top 10 search results on a given search engine your online presence will stand out to consumers. 

For online stores, a good location in the virtual space will attract buyers. A website that appears as a top search result has a 95% chance of attracting future buyers. Research highlights, only two per cent of web browsers click past the fourth page on a given search engine. So, making the investment in a trained professional to help get your site high on search engines will ensure a steady stream of potential buyers and clients. A traditional retail store might attract a steady stream of local customers, but that cannot compare with the many different consumers you can reach via Google. Below, we go into further detail of how our specialist at Semalt can help you with your website optimization goals.

Creating a customer profile

A general assessment is first conducted to better understand the online store’s presence and set-up. After the initial assessment, an SEO specialist will analyze the goods and services. At this phase, our SEO specialist will formulate a promotion strategy, comprehensive work plan, and suggested general improvements. Our company recently worked with Insigmis, a Romanian home décor store, to help improve their virtual footprint. Insigmis sells a wide arrange of home décor items such as furniture, lamps, kitchen utensils, candle holders, etc. They provide high-quality services and fast delivery throughout the capital and to other cities within Romania. 

A team of Semalt professionals analyzed Insigmis’s website’s virtual visibility to assess their high-frequency, average, and low-frequency queries. Simultaneously, Semalt’s team of experts studied profiles of other market competitors and market leaders to take note of their advantages. In assessing their competitors, we identified the framework of industry leader’s websites and queries for optimizing landing webpages. Semalt’s team of SEO experts will then recommended general improves on the site structure, design, navigation, location, and content information blocks. Plus, the creation of new webpages. In this phase of the SEO assessment, we consider whether to modify the CMS, look into adjustments needed for mobile decides, and rewrites on the https.


Search Query Core

At this phase, an SEO professional gathers, groups, and determines the frequency of the semantic core. In accordance with the format of the website, the sematic core includes a few hundred to hundreds of thousand search queries. The core formation can take several months so this is carried out simultaneously with other website updates. In the case of Insignis, we promoted common key-words from their home page, product category, as well as all the long tail rankings within the top 100. Two months after the start of the promotion, we added two more categories.

Broadening the Site Structure 

Websites resemble a tree, the trunk is the landing page, and different pages and sections are the branches and leaves. A websites footprint will depend on the format and nature of the website. A one-page site is a tree trunk from which various directions can grow. Since Insignis is an online store it has a complex and multi-level framework with several different pages and sections. For each group of search queries, you have to set up and optimize a search page. For low-frequency queries, it is best practice to streamline them to a product homepage. Whereas, for high-frequency queries, the best practice is to build a category homepage. 

When creating a new landing page, we analyze and search the display features of market competitors, as well as other goods and services providers within that niche. For large web-shops with distribution centers in various cities, such as Insignis, we took into consideration other marketplaces and brands with affiliate office and their numeric of landing pages multiplied by the number of cities. In large projects, we begin making new filter webpages at the start of site promotion and continue for up to two years. To obtain the desired effect, the website’s architecture is widened as quickly as possible. 

Internal optimization goals

Specialist begin by doing a technical SEO audit of the site to assess the internal SEO optimization. From there, they correct errors on the internal website optimization by fixing issues within the landing page for queries groups and removing duplicate pages. In the case of Insignis, our specialist conducted a technical audit to identify and solve key problems and errors within the website. 

In addressing key problems and errors here are a few tasks that are commonly addressed: 
  • add meta tags for the home page using relevant large volume key-words;
  • put on the speed of server response and loading pages of the site;
  • remove broken links;
  • fix all 404 errors and make sure all URLs are correct;
  • implement structured data of Local Business type and adjust layout of product homepages;
  • remove duplication of URLs using constant redirects, canonical addresses, noindex follow;
  • adjust robots.txt in order to close the necessary tags and prevent scanning of various sorting pages and search webpages;
  • generate an XML site map;
  • write unique SEO content for the main and category pages using relevant key-words;
  • include missing alt tags to pictures through auto-generation. 

Internal linking

Not only is it vital to set up landing webpages, but to also ensure internal linking so clients and web spider can easily get to other webpages. If this is not done, they may not come out in the index of web crawlers. Our SEO specialist links the menu categories with the help of developed scripts. They add previously gathered and combined queries and transfer the static weight from low competition webpages to pages of higher levels of nesting. 

WWW store Content optimization

Our SEO optimizer manually creates unique meta tags and H1 headings based on the “long tail” of search requests for those webpages where it is necessary. Also, for website store fronts, texts are formed that include previously gathered key queries, taking into consideration the current request of web crawlers. Texts affect both page ranking by high-frequency queries and displays of long-tail queries.  In the case of Insignis, they managed to reach the highest ranking for the main key-words and for long tails get into the top 100. In addition to their main webpage and priority categories, the following pages received the most traffic- lamps, lanterns, décor items, and candlesticks. 

Crawl Budget 

A crawl budget is the maximum number of pages a resources Google search robots crawl for within a specific period of time. Only experienced professionals should work with crawl budgets. Experts close “trash pages” created for the client’s convivence, prohibits web crawlers from visiting “trash pages” and closes links to them. 

Website Usability Improvement

Web crawler algorithms take into consideration behavioral factors, which is why our SEO professionals work on such tasks:  

  • non-return of the client to the search display;
  • decrease in bounce rate;
  • increase the time spent on the webpage. 

Also, adaptions of the websites shop for mobile devices will noticeably increase the visibility of the site’s mobile results. It also leads to advanced conversations from mobile devises. A simplified navigation lowers bounce rates from a website. Lastly, proper design of the “About Us” page will increase the confidence of visitors and web crawlers. 

External website optimization

Website external optimization is useful for sites operating in highly competitive environments. In domains with low competition it is not necessary to create incoming links.  However, for most websites, external optimization is inevitable. The more qualitative thematic sites leading to your website, the more trustworthy you become “in the eyes” of web crawlers. There are many parameters by which one has to build a link profile and create donors. 

Increased conversion from visitors to customers

This stage of website promotion requires knowledge of design, usability, email marketing, and skills in creating high-quality content. Our SEO specialist will perform the following actions: 

  • corrects order forms;
  • adds algorithms of manager-to-manager communication;
  • changes the colors of webpage elements;
  • works on testimonials;
  • configures trigger personalized newsletters. 

And this is just a hundredth of the improvements that increase site conversion. With our successful campaign for Insignis, one of the company’s key-words ranked within the TOP-10. Another key-word (for the priority category) has already reached the TOP-3. The success of online trading is not an elusive concept. It can be expressed in fact. The success Insignis is captured in the following figures: 232 key-words are now the TOP-1 and 1136 key-words are now in the TOP-10 (compared to the indicators before the campaign of -4 and 55). During the first month, the number of organic searchers for their products increased by more than 1,000. This helped increase their company’s overall income and brand recognition within their niche market. 

Do you want all of the pages on your website to be indexed quickly? If so, we at Semalt can work with you to develop the best SEO promotion strategy for your goals. 


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